PROJECTS → Pfizer MR

Ixazomib VR, Takeda

This innovative mixed reality project combines Augmented with Virtual Reality. Τhe viewer is transferred to a realistic, detailed and scientifically accurate 360 environment.
LEAP designed and developed the visualization of a scientifically accurate representation of the process through which Atrial Fibrillation causes stroke.
The project was presented with great success during Pfizer's Alliance Medical Training in Paris and Rome in March and April 2016 respectively.



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Pfizer MR Pfizer MR

  • Integration of digital information with the user’s environment in real time
  • Scientific visualization in 3D
  • Spherical, 360° environment
  • 3D design & animation
  • Combination of Virtual & Augmented Reality